About Business of Entertainment
Business of Entertainment (BOE) is a dedicated media platform for the leisure, Entertainment & Amusement industry in the MENA region. A mixed media digital platform covering the latest news/developments of the industry.
Misonika approaches digital marketing with a strategic, data-led mindset to drive visibility, engagement and conversion across B2B and B2C markets. Its social media services o¬er end-to-end platform management, covering content & community management, audience engagement and analytics. In the PR space, Misonika supports brands to build and strengthen reputation through targeted media outreach, influencer collaborations, strategic communication and more. From corporate launches to intimate activations, the Misonika team curates events and experiences tailored to specific client goals. Additionally, its content creation services deliver compelling narratives through video, photography, design and copywriting aligned with brand identity and marketing objectives. Further, Misonika is also the creator of Business of Entertainment, the MENA region’s only dedicated media platform for the leisure & entertainment industry.
Misonika is proud to have compiled and designed both the first and second editions of the MENA Leisure Report a comprehensive industry publication that highlights key trends, insights, and developments shaping the Leisure, Entertainment, and Amusement sector across the MENA region.
Vision
- To emerge as the MENA region’s first mixed media platform dedicated to the leisure, entertainment, amusement industry. A platform that will also focus on how the lines between hospitality and leisure & entertainment are blurring.
- In a world with exploding content, we would like to curate ours to resonate with a specific industry cohort (the leisure & entertainment industry).
- A platform that will heavily leverage mixed media and constantly innovate to generate meaningful interest among our target audience.